Did you know that audience engagement, according to 49 percent of marketers, is the biggest challenge when it comes to virtual events? After that, the next challenge is interaction. However, if you can engage your audience, you can get them to interact.
The reverse is also true; if you can get your audience to interact, you can engage them. But how do you do that when there's a whole digital world just a couple of clicks away, and you can't see their faces?
Keep reading to learn how to get your audience engaged and run successful virtual events.
Make it Interactive
There are many ways to make virtual events interactive. One way is by opening up your presentations and making those available to your audience.
You can also allow your audience to ask questions and even interact during the live session. Another innovative way to engage your audience is by making use of their feedback.
You can do this by analyzing the survey results. If your audience responds to a particular question, you need to know why. In fact, around 81.8 percent of virtual event organizers utilize polls to engage their audience.
Make it Fun
If your audience is bored, they may not return for future events, or worse, they'll check out during your current event. There is a close relationship between fun and engagement.
You can make your event fun by playing games or offering breakout sessions so participants can choose what interests them.
Make it Memorable
Getting your audience engaged is one thing, but getting them to remember your event is another. Make your event memorable by adding a unique twist or by offering your audience a special discount.
You can also get your audience involved in a photo, video, or blog contest. You'll also want to allow them to share their opinions and experiences. As you learn what your audience responds to, take that feedback and use it to keep improving on future events.
Make it About Them
If you want your audience to engage with you, you have to know how to engage them. Do you know the goal of your event? Are you hiring the right speakers for your event?
How can you improve your event for next time? Do your audience members know what you have to offer?
These are some questions you must ask yourself. If your audience knows exactly what you're offering, they'll be ready and willing to try it, and you'll increase your chances of engaging and retaining your audience.
Don't Be Afraid to Experiment
Many virtual event planners shy away from experimenting because they fear failure. The best way to learn is to experiment. Experimenting can help you get more engagement from your audience and provide you with the knowledge you need to make your next event even better.
Start Planning Successful Virtual Events Today
Virtual events that lack engagement won't help you reach your goal; they'll hurt you. There are many ways you boost engagement, but don't be afraid to experiment and ask your audience for feedback.
Are you ready to start planning your next virtual event? Let us help you with your streaming. Book a meeting today and get set up with event production services that will lead you to success.