Projections show that the global virtual events market will reach a size of $366.45 billion by 2028.
The global pandemic has caused a huge shift in how events are planned and set up. There was a sudden change that made holding events far more difficult, and for many organizations, the solution was to turn to virtual events.
It's become clear that virtual events have a range of benefits, but many people don't have much experience in hosting them. Take a look at these top tips for virtual events that are putting smiles on the faces of event planners and attendees alike.
Set Clear Goals
There are many aspects of virtual event production, but they all depend on the goals you set at the start. You want to know what you're working towards. It's a good idea to follow the SMART goals method (Specific, Measurable, Attainable, Relevant, Time-based) to ensure you achieve what you need to.
Choose the Right Time
You want to make sure as many people can attend as possible. Take into account things like holidays and different time zones.
It can be a good idea to record your event. Then anyone who can't attend can watch it live at a time that's convenient for them.
Promote Your Event
You need to market and promote your event if you want to reach a wide audience. Make sure you highlight what people will gain from attending your virtual event.
Be sure to provide clear details of how people can attend. If you have any innovative virtual event ideas, you may want to promote these too, so that people know you're doing something unique. You can take clips from previous events to share as video content on your website or social media so people have an idea of what to expect.
Include Moderators
It's good to include some sort of chatroom so that people attending your virtual event can communicate with each other. You might also want to be able to interact with them directly. This can present an issue as some people won't conduct themselves as well online as they do in real life.
Having moderators to handle your virtual event management can ensure people aren't causing issues. This will keep everyone happy and guarantee your event runs smoothly.
Engage Your Audience
You want people to be interested, and simply giving people something to watch can lose people's attention. You can include activities that encourage people to take part. This can increase communications and help build relationships.
Post-Event Follow Up
Let your participants know how they can access your recordings after the event so that they can go back through them. You may want to provide them with additional resources that relate to your event. This will also make it more likely that people will attend your next event.
Hosting Virtual Events
Hosting virtual events can be tricky, and there are a lot of moving parts to take into consideration. At Parasol Video, we provide virtual event solutions with our video streaming platform.
We provide a fully functioning online workspace that you can use to create successful virtual events. To find out more about our services, click here to contact us today.