Live Streaming Should be exciting

Let us remove the stress of live streaming so that
you can enjoy the very best of your event!

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What we manage
for live streams

There are three key areas to focus on when
considering live streaming at your virtual event.

SETUP & Management

Live streams are only as successful as the plan you've put in place. We take care of this for you.

Create a time accurate run-of-show
Organize assets in run-of-show order
Encode video assets for optimal streaming
Run tech check with speakers
Create backup network incase of internet failure
Develop check list and follow it
Create calendar invites for every session
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TEST, TEST, test

We never assume things will work on the day. 
We prepare as if everything has changed.

Decide on a live streaming provider
Test live streaming quality and latency
Test embed capability with event platform
Create operating documents for event platforms
Set up a communication channel for team
Test all assets a few days before the event
Conduct a run-through of the event with team
Schedule a Call

GOing LIVE To the world

All the preparation is about to pay off as we broadcast our hard word to the audience.

Speakers and team join sessions ahead of go-live
Final speaker checks are carried out
Final checks are run on assets
Active the live stream
Verify live stream stability
Follow the run-of-show
Manage the live production for the event
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more than just a
Streaming partner

understanding your needs

A brief 30 minute conversation helps us understand what your needs are for your virtual event or webinar.

Prep for peace of mind

We noted 21 areas of focus for live streaming but that is less than half of what we take on with every project. Our goal is to help you create a great virtual event with very little stress.

Production that is invisible

Event day should feel like a breeze as all our hard work comes together to create a smooth event where the live production falls into the background and the speakers are front and center.

Finish Strong

After your event closes, we help you get the post-event tasks completed. We can provide attendee analytics, on-demand sessions, and social content for ongoing promotion. We are with you every step of the way.

We've helped many companies to broadcast live

Live streaming is exhilarating, and each event brings unique challenges driving us to help our customers. Here is what some of them have said:

John Anderson

Everything went smoothly on the day and on the days of prep. Mike and his team are very responsive and have a good understanding of our business and event goals. They do a great job!

Emily Siemens

We have been very pleased with the services of Parasol Video over the past year as we completely relied on their staff who were extremely knowledgeable and dependable. The one thing you absolutely need when running virtual events is that feeling of security. Parasol’s team is able to provide that because they stay on top of all aspects of the event. We would use them again in a heartbeat.

Michael Lesly

Mike and his team, as usual, did an amazing job editing, scheduling, and of course, helping us schedule three last-minute virtual events.

Alex Noon

Mike and his team, as usual, did an amazing job editing, scheduling, and of course, helping us schedule three last-minute virtual events.

Rachel Simpson

Mike and his team, as usual, did an amazing job editing, scheduling, and of course, helping us schedule three last-minute virtual events.

Chris Howard

Mike and his team, as usual, did an amazing job editing, scheduling, and of course, helping us schedule three last-minute virtual events.

Emma Petterson

Pre-recording session and the live sessions on the day of the event went off with no issues and the Parasol staff conduct themselves professionally and work well with our speakers.

Alex Caron

Mike and his team, as usual, did an amazing job editing, scheduling, and of course, helping us schedule three last-minute virtual events.

Nick Robinson

Mike and his team, as usual, did an amazing job editing, scheduling, and of course, helping us schedule three last-minute virtual events.

David Lite

We are excited and proud to partner with Parasol Video. Their experience with virtual events and their global team of live streaming experts set them apart as an event production company. They have been nimble to adapt to virtual and hybrid events in the wake of the global pandemic.

Sophie Kyle

Mike and his team, as usual, did an amazing job editing, scheduling, and of course, helping us schedule three last-minute virtual events.

Tom Green

Mike and his team, as usual, did an amazing job editing, scheduling, and of course, helping us schedule three last-minute virtual events.

Can't I Just Live stream our event myself?

Sure! Live streaming isn't a mystic art or something that is out of reach for people willing to learn.

However, as we explained above, it takes a lot of steps to go it well and you cannot simply rely on things "just working" on the day. You need to be prepared for things going wrong.

Not to mention, you have other responsibilities on event day that you will have to hand over to someone else so you can remain focused during the live event. Doing it all, means something will get overlooked - that can be bad!

Working with us, means Parasol takes care of the live production leaving you to stay focused on your tasks such as attendee and team communication, and last minute schedule changes.

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Live Streaming has taught us a lot

Going live always teaches you something new. Whether it's a new platform, a new feature, or a new process. Learn from our experience through our case studies.

View All Case Studies

Frequently Asked Questions

Here are some of the things that our clients asked us before initially working with us.

Do I need to use Vimeo or YouTube to live stream?

It depends on what you are looking for from your live stream. If you want something reliable, then Vimeo and YouTube are up there as some of the best options.

However, the live streaming player is only part of the puzzle. You also need to understand if you are planning to embed your stream somewhere else, such as a dedicated event platform. In this case, you will want to see if they can embed the player on their platform or if they use their own live streaming player that you can use.

This is where test, test, test comes into play. You need to take some time to understand how the tools work together.

Should I live stream in 720p or 1080p?

When it comes to resolution we always opt for 1080p to provide the most clarity for attendees. In some cases, usually depending on internet speed, you may opt for 720p to increase accessibility for your audience.

Most viewers will have fast enough internet to support 1080p but know that 720p is always an option if you find people are having a bad experience.

It's also worth noting that some event platforms only support 720p live streaming, so make sure to check with your provider AND test, test, test.

Can I live stream to multiple places at once?

Yes you can. It's called multistreaming or multi-destination live streaming.

Just remember that when you send your live streams to multiple locations on the web, you are splitting your audience across platforms. So the conversations will be siloed between those individual audiences.

You will also need to monitor the streams in several locations at once which can be challenging.

While it seems like a great idea to have your content show up live in multiple places, make sure that there is a good reason for doing so.

Do I need an event platform to host my live stream player?

Not at all. Many virtual events that we run for clients take place on the players themselves with an integrated registration page to track attendee data.

It's actually a great way to keep costs down for your event.

If you want our help on deciding which platform or player is the best option for your virtual event or webinar, please contact us.

Virtual Events run Easier with Parasol

Event professionals all over the world trust our team for their virtual events and webinars because we always work tirelessly to delivery on their vision. No exceptions.

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